Your Mission/Vision/Values

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Your mission, should you choose to accept it…

In this lesson, you will take a deeper dive into mission, vision, and values statements.

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Why you need to do it:

Defining your mission, vision, and values statement is an important part of your business plan. These statements will help guide you in your decision making and it will help you communicate your marketing messages in a way that will connect better with your target market.

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What you actually need to do:

1. Watch the video above

2. Write a paragraph about why you are in business (use your statement from the Day 1 lesson) and make it into your mission statement. Write it into your Business Planning Workbook.

3. Refine your vision statement and type it or copy and paste into your Business Planning Workbook.

4. Refine your value statement and type it or copy and paste it into your Business Planning Workbook.

5. The Executive Summary will be written on Day 5 so leave that blank for now.